New: Email Campaigns and Customer Segments
The most requested feature on our roadmap is here: you can now email your customers straight from Moonbase, to an audience built from what they own, how they use your software and what they spend.
Tobias’ personal note: This marks the start of the next era of Moonbase. We built Moonbase to bring your whole business stack into one place, starting with licensing and e-commerce. Marketing was the missing piece: our integrations with email platforms closed as much of that gap as they could, but we’ve always wanted to do more. Campaigns, with automations on the way, is how we get there. Send emails that know who they’re going to, switch their content based on what each customer has done, and hand out licenses, coupon codes and more as they send.
We’re super thrilled to have you on this journey, and do keep the feedback coming! 🚀
To make sure you can try out email campaigns unconditionally, email usage in October is on us!
Customer segments
Moonbase already knows who owns what, who is on a trial, how often they open your software and how much they have spent. A segment turns that into a rule you can read, and the group keeps itself up to date.
On the Customers page, click + next to Customer Groups and choose Segment. Then add checks from four sections:
Behaviour and software: purchases, downloads, email opens, when they were last active and how often they ran your software
Spending: lifetime value, recent spend and number of purchases
Licenses and groups: the products and bundles they own, and the groups they are in
Profile: country, account state and your own custom properties
Match on all or any of them, nest groups of checks, and turn any check around ("Did not", "Not in"). Preview shows a live count of matching customers while you edit.
Prefer to pick people by hand? Create a curated list instead, and open it to sign-ups if you want customers to join it when they register, subscribe or check out. This is great for opt-in beta access or tracking which users enter via certain landing pages!
Lists and segments work anywhere Moonbase takes a customer group: exclusive discounts and promotions, downloads limited to a group, and campaign audiences.
Read all about this new feature in our article on Customer segments
Campaigns
Open Campaigns in the sidebar and click New campaign. Choose whether it's a product update or a newsletter, then pick the audience: all customers, owners of a product, trial users, subscribers, or one of your own lists and segments. You can narrow it further with the same checks segments use, and you'll see the estimated reach, and who is left out, before you write a word.
Only customers who opted in to that kind of email receive it, so your customers' consent is always respected, and we track opt-ins to newsletters and product updates separately to give subscribers more choice.
An email editor that knows your catalogue
Type / to add a block, or pick one from the Blocks panel. Next to text, headings, images and buttons, there are blocks only Moonbase can fill:
Personal coupons and vouchers: every recipient gets a code of their own, created when the campaign sends
Licenses: give a product to everyone in the audience, and list it in the email
Product cards: straight from your catalogue including any exclusive discounts for the specific recipient applied
Conditional sections: show one part of the email to customers who match a rule, and another to everyone else
Type @ to add a variable like the customer's first name, with a fallback for when it's missing. Emails are drawn in your brand colour, and every one ends with your business name, postal address and an unsubscribe link.
Read more in our article on Email campaigns
Pricing
The first 1,000 campaign emails every month are free. After that, the price per 1,000 emails drops as you send more, from €2.00 down to €0.50. Receipts, license emails, password resets and other transactional emails are never charged.
Already using Klaviyo or Mailchimp?
Keep using them! Customers keep syncing to Klaviyo, Mailchimp, MailerLite, Brevo and Mailjet just like before. Use those tools for automated flows, and Campaigns for one-off sends. The new customers segments will also sync over, which means you can create the segments you need in Moonbase and do the mailing in your existing platforms!
Speaking of automated flows: Marketing Automations is the natural next step, and it's on our roadmap. If there's a flow you'd love to see, leave a comment on the post!
For the full tour, head over to moonbase.sh/campaigns.
Thank you to everyone who upvoted and commented on the request. We can't wait to see what you send!
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