We’ve added a new “Compare” option to the analytics dashboard, allowing you to overlay historical data directly on your current view. This makes it much easier to answer questions like:

• “Am I performing better this year than last year?”

• “How does this year’s Black Friday compare to last year’s?”

• “Is my growth consistent week over week?”

When selecting a comparison period, you can choose from:

• Previous period: the same number of days immediately before your current date range

• Previous month: the same days in the prior month

• Previous year: the same date range from last year

Each panel will have relevant changes between the two periods shown, and you can hover the percentage change to see the actual value of the last period.

We’d love to hear your feedback on this improvement!