The Moonbase dashboard been with us from the start, getting minor upgrades now and then but was never easy to customize. Having more insights into your business and products, being able to share those with your teammates easily, is never a bad idea, so we’ve made some upgrades!

Multiple views

When diving into specifics, it’s handy to be able to have dedicated spaces for that, so the first improvement is having configurable views. We’ve created 4 of them for you out of the box:

These cover the most common scenarios:

• Overview has insights from all parts of the platform, from sales to downloads and licensing

• Sales is made for understanding your customers and what they purchase

• Product Usage drills down into licensing with trials and voucher redemptions

• Subscriptions surfaces important metrics of the subscriptions active on your account

You can also export and import these views, so you can share your layouts with teammates. The views are stored on your user account, and synced between all your browsers.

New metric categories

To be able to get more insights, we’ve exposed a number of new metrics:

• Subscriptions - new category with a number of metrics:

  • Revenue (gross, net, payout, affiliate commission)

  • ARPU (average revenue per user)

  • MRR (gross and net, monthly recurring revenue)

  • New/recurring/churned (change in subscribers)

• Licenses - existing category but with a new metric:

  • Devices (a count of unique devices seen)

• Vouchers - new category with two new metrics:

  • Redemptions (codes redeemed to receive products)

  • Unique customers (how many redeemed codes)

• Funnel - new category! Read more about this below ⤵️

New panel types

We’ve added three new panel types so you can build rich dashboards and get faster insights:

Sparklines

For a quick overview of trending changes:

Heatmaps

To understand when your customers are active:

Map

To get a sense of where in the world your users are:

Funnel

The funnel is a special type of panel, only available for the funnel metric:

What this does is measure the conversion funnel for our most typical user journey:

1. A user downloads one of your products

2. They start a trial

3. Then make a purchase once satisfied with the trial

4. And finally activate their paid product

Since some of these steps can be performed anonymously, we cannot always get a solid measurement of this, and you may not even offer some of these steps through Moonbase! Even if a trial is started anonymously, we will correlate license activations on the same device to still recover as many signals as we can.

However, we believe it can serve as a general performance indicator, being able to correlate events for the same user across different parts of the common user journey. If this is not relevant for your business, you can always update your dashboard to show other insights instead.

We hope this change brings more insights to your business, please let us know what more you’d like to see! 🚀