Reduce friction on Checkout flow by requiring address only after selecting payment type

I’m concerned that for some customers, requiring a billing address at the first page of the check-out flow might cause them to bounce. I think for ecommerce for software, many people are used to checking out via Paypal or Google/Apple Pay where they don’t need to provide an address directly to a new unknown, boutique vendor. I.e. to feel like they remain more anonymous with less data being provided. I don’t know legal requirements or what the payment APIs provide/require, but I’m pretty sure many checkout flows online don’t require explicitly entering a new address unless selecting credit card as payment type. So my request is could you please investigate this and consider whether you can move address collection to after choosing payment type. Then for online, email-based, pre-verified payment services, people can feel like they have not had to share information. I think the competition here is plugin vendors using checkouts like those from Shopify where friction like entering an address for each new vendor is not necessary.

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Upvoters
Status

In Review

Board
💡

Feature Request

Date

About 2 hours ago

Author

Nick

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